BitFaster is extremely powerful when it comes to personalizing your messages
(both Email and SMS). BitFaster supports 68 System Variables (personalization
fields).
To bring up the System Variables
window as shown below, go to the View menu and click on System Variables.
System Variables should always be enclosed in square brackets, like - [FirstName].
The variable names are case sensitive. This means [FirstName] and [Firstname]
are treated in two different ways. Whereas the former option is identified
as a valid System Variable and gets personalized, the latter is just treated
as text and will be displayed as it is in your messages. So be sure to preview your messages with personalization
before you start a campaign.
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